Since the early 2000s, interest in local food (definitions vary; local food has been defined as within 100 miles, 250 miles, or within a given county or state) has grown immensely. Films such as The Future of Food and books like Fast Food Nation significantly influenced the public consciousness and created a movement know as the local food, good food, or fair food movement. Local food Initiatives are being encouraged by non-profit campaigns like as Buy Fresh Buy Local, as well as governmental support such as the Know Your Farmer Know Your Food initiative.